
Value is in the eye of the buyer
"The challenge facing central London is not one of demand, but one of a mismatch between buyer and seller expectations."
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"The challenge facing central London is not one of demand, but one of a mismatch between buyer and seller expectations."

"Top-end sales support London’s £5 million-plus market"

"We uncover what makes these areas of north and east London so resilient"
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"Tax concerns are the driving force behind fresh price falls across prime London"

"A year of political and fiscal upheaval, with uncertainty around how Trump’s tariffs might play out, weigh heavily on London’s prime markets."

"Questions around the outcome of the October budget have weighed on those involved in the prime central London market, overshadowing the benefits of lower mortgage rates felt by some buyers in outer prime markets."
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"Our attitudes towards where we live have shifted over the past couple of years, with more buyers placing value on living near beautiful green spaces and having access to public parks. "

"Prime London’s £5 million-plus market up on pre-pandemic despite recent slowdown"

"Greater stability in the mortgage markets has encouraged more domestic buyers back to the outer prime London markets whilst prime central London remains steady having held up more strongly since 2022"
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