Why the 2025 summer transfer window could spell big wins for landlords

Demand for luxury rentals

For many players – especially those early in their careers or moving internationally – renting is the preferred option, offering flexibility while they and their families settle in. 

Some may go on to buy at a later date, particularly if they want a long-term UK base or are looking at property as an investment, but initially a rental property is the norm – which means luxury accommodation that ticks all the boxes is in demand. 

At this time of year, as well as during the shorter January transfer window, we typically work directly with clubs, who have increasingly brought relocation and housing in-house to better support their players.

And these strong relationships mean we are often instructed to let the properties of players who are departing on loan, or permanently, in cases where those players value complete discretion and often an off-market service. This can be especially appealing for privacy or security-conscious landlords and tenants.

What features score highly?

Such is the nature of football transfers, moving house tends to be as fast paced as the game. So whether an apartment or a larger family home, the property must be high-spec and ready to live in straight away.

We’re seeing consistent trends in terms of the kind of property features that footballers and their families require. These include:

• Security: Gated homes are highly sought after
• Amenities: Pools, cinema rooms, and gyms are popular
• Practicality: Garages and ample parking are essential
• Location: Proximity to training grounds is a key factor
• Ancillary accommodation: Many are asking about additional living space for family or live-in staff

Hotspots to watch

When it comes to property hotspots, some of the most in-demand areas include:

• The North West: Manchester, Liverpool (Formby), Hale, Bowden, Alderley Edge and Wilmslow, for example, are popular with players from Manchester City, Manchester United, Liverpool, Everton and Burnley
• South-west London: Richmond, Barnes, Fulham and Ealing tend to be sought after by players transferring to Fulham & Brentford
• Elmbridge and Surrey in general: a natural focus for Chelsea, Crystal Palace and Fulham
• East London/Essex: within easy reach of central London, these areas generally feature highly for West Ham and Charlton
• North London: Hampstead and St John’s Wood, up to Hertfordshire, are typically magnets for Spurs and Arsenal

Best-in-class rental properties in football’s premier locations are in demand. For landlords in the right position, this will be an active window of opportunity.

Further information

Contact Imogen Bliss or John-Paul Case